www.shounaxiehe.com (the “Site”) is operated by shounaxiehe (referred to herein as “we”, “our”, or “us”). For the purposes of applicable data protection legislation, including the General Data Protection Regulation (GDPR) and relevant United States regional and federal privacy laws, www.shounaxiehe.com acts as the data controller responsible for your personal information.
If you have any inquiries regarding this Privacy Policy or wish to exercise your legal rights, you may contact our administration directly at storage@shounaxiehe.com.
2. Information We Collect
When you visit www.shounaxiehe.com, browse our physical merchandise offerings, or complete an online purchase, we collect specific categories of information to facilitate our retail operations and maintain contractual fulfillment:
Identity and Contact Information: Full name, delivery address, billing address, email address (storage@shounaxiehe.com), and telephone number.
Transaction and Order Data: Details regarding the physical merchandise you purchase, order histories, and communications associated with customer support inquiries.
Technical and Usage Data: IP address, browser type, operating system, device characteristics, and browsing interactions collected automatically via cookies and similar standard web analytics tools.
3. Purpose and Legal Basis for Processing
We process your personal information strictly in accordance with applicable legal standards in the Netherlands, the European Union, and the United States. Our lawful bases for processing include:
Contractual Necessity: Processing is required to execute purchase agreements, process orders, arrange dispatch, and provide customer support.
Legal Compliance: Processing is necessary to comply with binding statutory obligations, tax record-keeping rules, and regulatory directives under Dutch, European, and American laws.
Legitimate Interests: Processing is conducted to maintain website functionality, prevent fraudulent activities, and secure our commercial infrastructure against unauthorized access.
4. Payment Processing and Financial Data
To process financial transactions securely, www.shounaxiehe.com utilizes Stripe as our primary payment processing provider.
When you complete a purchase, your payment details (such as credit or debit card numbers) are transmitted directly to Stripe. Stripe operates as an independent data controller regarding your financial data and processes your information in accordance with its own privacy policies and global compliance standards. We do not store full credit card numbers or sensitive authentication data on our local servers.
5. Data Retention Periods
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by applicable law:
Transaction and Accounting Records: In accordance with statutory tax and commercial archiving obligations under Dutch and European law, financial transaction records, invoices, and associated customer data are retained for 7 years.
Customer Support Correspondence: Communications and general inquiries are retained for 2 years following the closure of the relevant support ticket to address follow-up matters or legal inquiries.
Technical Logs and Cookie Data: Automatically collected analytical logs and browser session data are retained for 12 months before being securely deleted or anonymized.
6. International Data Transfers
As www.shounaxiehe.com serves customers across Europe and the United States, your personal data may be transferred to, stored, and processed in jurisdictions outside your country of residence. Where data is transferred across international borders (such as from the European Economic Area to the United States), we ensure appropriate safeguards—such as Standard Contractual Clauses or certified data frameworks—are implemented to protect your information in compliance with statutory mandates.
7. Your Data Protection Rights
Depending on your geographical location (including rights under the GDPR and applicable U.S. state privacy legislation), you possess specific statutory rights regarding your personal data:
Right of Access: You may request confirmation of whether we process your personal data and obtain a copy of such information.
Right to Rectification: You may request the correction of inaccurate or incomplete personal data.
Right to Erasure: You may request the deletion of your personal data, subject to statutory retention obligations.
Right to Restriction or Objection: You may restrict or object to the processing of your data under specific circumstances.
Right to Data Portability: You may request the transfer of your structured data to another provider where technically feasible.
To exercise any of these rights, please submit a formal request to our administrative team at storage@shounaxiehe.com.
8. Updates to This Privacy Policy
We reserve the right to modify or update this Privacy Policy at any time to reflect changes in our operational practices, technological advancements, or regulatory requirements. Any modifications will be posted directly on this page with an updated revision date. Continued use of www.shounaxiehe.com following any alterations constitutes your acknowledgment of the updated terms.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.
